Tobacco and Nicotine Regulation

Tobacco is the most lethal consumer product available.  Regulation is needed to protect people from harm by reducing its availability, accessibility and attractiveness.

Fresh works with local, regional and national partners in health and enforcement on a busy and constantly evolving strand of work around regulation and promotion.

The UK has legislation in place but there is much more to be done to ensure it remains effective, protects children and young people and contributes to a decline in smoking rates.

A proportionate and balanced approach is needed for nicotine vaping products to encourage adult smokers to switch, provide reassurance that products are regulated and prevent products from being marketed or sold to children.

We work to support compliance with existing regulations as well as gather evidence to close loopholes and make the case for further effective regulation.

We maintain links with regulatory colleagues, provide advice and guidance to partners and work collaboratively to share best practice and provide access to evidence and best practice through the Tobacco Crime and Regulation Forum.

We are advocating for the measures outlined in the All Party Parliamentary Group on Smoking and Health report Delivering a Smokefree 2030 including raising the age of sale for tobacco products, introducing retailer licensing for tobacco and placing a ‘polluter pays’ levy on the tobacco industry – visit our Advocacy page for more information.