Supporting people who drink to reduce harm from alcohol

With alcohol harms at record levels and people from more deprived communities suffering disproportionately, a crucial part of the Balance approach is to help people who drink to reduce the harm from alcohol.  In this context, we work closely with a wide range of partners, including treatment services, the NENC NHS Integrated Care Board and OHID, to support those most at risk from harm, including increasing and higher risk and dependent drinkers.  We particularly promote the delivery of evidence-based interventions and treatment options and share research and data, which provides insights into drinking habits and motivations to cut down across the North East population.

We also engage closely with local partners around amplifying Balance campaigns and provide a platform for spokespeople and advocates from across the system, including clinicians, to support Balance campaigns and call for action to reduce alcohol harms.”